Will You Stand Out?

The Shop! GLOBAL AWARDS 2018 will recognize excellence in point-of-purchase advertising display, marketing-at-retail activations, and retail design. This competition welcomes Gold winning displays from individual Shop! affiliates’ own industry awards from around the world to celebrate international best in class.

More Chances To Win

Expanded categories this year and the inclusion of retail design entries.

How It Works

Shop! affiliates from around the world will officially invite all Gold Award winners from their local market. They will provide guidance to entrants on the relevant category for their award-winning P-O-P displays,  shopper marketing campaigns or retail designs. The entries will then be judged by a distinguished panel of industry professionals for the 2018 Shop! Global Awards.

Who Can Enter

Any Gold winner from a 2017 Shop! Awards competition. Includes all categories.

The Awards Presentation

Global Awards will be announced at the Shop! Awards Celebration during GlobalShop, on Wednesday, March 28, 2018. Trophies will be shipped directly to winners.

Judging Criteria

Entries for competition will be judges against he following criteria:
1. What were the Client’s objectives? (maximum 250 words).
2. How were the objectives met? (maximum 250 words)
3. Describe the materials, design & construction. (maximum 250 words)
4. How many were manufactured? (Note: for entries in permanent & temporary categories only.)
5. Life expectancy (Note: for entries in permanent & temporary categories only.)

Judges look to the case study to provide all the information they require that is not visible from the images and videos submitted. Remember – if you don’t include it, the judges won’t know.

Entry Fees

$300 USD per entry

Entry Categories

The following list is designed to provide individual Shop! affiliates and entrants with guidance on choosing the appropriate awards category to enter. Shop! reserves the right to move an entry into another category if the judges feel it is more appropriate.

Market Segments (where the design is used in retail)

  1. Supermarkets
  2. Route-stores
  3. Fuel stations
  4. Ambient & refrigerated
  5. Non-alcoholic drinks
  1. On trade
  2. Off trade
  1. Skin care
  2. Hair care
  3. Make-up
  4. Fragrances
  1. Pharmacy
  2. Medical
  3. Veterinary
  1. Department stores
  2. Home & Garden
  3. DIY
  1. Sports equipment
  2. Fashion, personal accessories, & textiles
  3. Toys & accessories
  4. Footwear
  1. Mobile, smart, & home phones
  2. Tablets & e-books
  3. Home & personal AV
  4. Gaming systems
  5. Computers
  6. Appliances – home & small
  7. Satellite navigation
  8. Cameras
  1. Financial Services
  2. Books
  3. Stationery & office supplies
  4. Automotive
  5. QSR
  6. Travel & Leisure
  7. Specialty Retail
  8. Hair salon
  1. Traditional department store
  2. Hardline store
  3. Softline Store
  1. Restaurants
  2. Convenience store
  3. Supermarket
  4. Specialty food store

Means (how the design is used in retail)

1. Multi-touchpoint (multiple element of P-O-P in-store)
2. Multi and omni channel campaigns (that include at least one element of in-store activity)
3. Online & social media campaigns (with at least one element of in-store activity)
4. Pre-store, in-store, post-store

1. Service retailer
2. Pop-Up store
3. Department within a store
4. Branded shop within a store

1. Digital in-store
2. Mobile, social, online
3. Interactive content and material
4. Digital signage

1. Illuminated & non-illuminated
2. Branded & non-branded
3. Seasonal

1. In store demonstrations
2. Coupons
3. Leaflets
4. Competitions
5. Sampling
6. Field Marketing

1. Window display
2. Table decoration

1. Commercial fixture
2. Kiosks
3. Shop fitting
4. Retail interior equipment

1.  Category design

Specialty Categories

1. Student awards
2. Concepts
3. Prototype

Categories with an * are subdivided into Permanent Displays (for use over six months) and Temporary Displays (for use under six months). Subcategories are listed as examples and are not all-inclusive. If you have any questions about category placement, please reach out to Alicia Rutherford at [email protected]