We are pleased to announce that our upcoming award celebrations will feature a new symbol of excellence for our Shop! Awards programs – not only the OMA and Global Awards, but also for the Design Awards as well. This announcement is the culmination of a process that began formally in 2019, when the Shop! Board of Directors decided to create a new trophy. For more than 80 years, the “Cigar Store Indian” had fulfilled that role for the Global and OMA Awards, recalling the part this early point-of-purchase display played in promoting recreational tobacco products from a historical standpoint.
Over the past several months, the Shop! Awards and Competitions Advisory Group carefully considered a number of options to create a new trophy, such as holding a competition or contracting with a prominent design company to create an award from scratch. Ultimately they decided that an outstanding design developed by Shop! Australia/New Zealand met all the requirements and was the best option. The new symbol from our Shop! team in Australia and New Zealand looks forward to the future of Shop! as a leader in the retail industry.
We’re excited to reveal the new Shop! Awards trophy next week and to introduce it to all our winners at the 2021 Shop! OMA and Global Awards celebration on April 29. On behalf of the Board of Directors, I’d like to thank our amazing partners in Australia and New Zealand for creating this new and innovative symbol for the best of retail and to thank the Awards and Competitions Advisory Group for their thoughtful work on this project. Results like this highlight how fortunate we are to be part of such a talented, collaborative global organization.
Paul Hagar, Executive Director | Shop! Association