Category: Beverages (Beer) – Temporary
Submitted by: Rapid Displays
Client Company: AB InBev


Objective

Budweiser’s Reserve Copper Lager is brewed with two-row barley and aged on the Jim Beam bourbon barrel staves to create a toasted oak aroma and deliciously nutty taste with caramel rye and vanilla notes.  Plenty of smaller craft beer brands have experimented with bourbon barrel-aged brews. But Bud and Beam’s collaboration marks new territory for two big, iconic alcohol brands, which together account for 365 collective years of distilling and brewing history.

Budweiser needed a display program that would showcase the products quality and immediately communicate in a visual way why Budweiser Reserve Copper Lager was different from the competition and help get the limited-release brew into the shopper’s cart.

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