Category: Sustainability
Location: Embu das Artes, São Paulo, Brasil
Submitter: Fábrica de Ideias

Objectives

After the implementation of the National Solid Waste Law, in 2010, PepsiCo Brasil initiated a business policy with the Performance with Purpose project, involving a series of actions aimed at delivering long-term sustainable growth, leaving a positive mark on society and the environment.

With this new strategic vision, the company started to worry about the destination of the waste generated in the production and post-consumption stages of its plastic packaging, seeking a new use for them.

It was from there that the demand arose to produce a display for ELMA CHIPS® products that was manufactured from post-consumer plastic packaging and that served the objective of being a sustainable solution for the point of sale, contributing to the circular economy of plastic.

After the implementation of the National Solid Waste Law, in 2010, PepsiCo Brasil initiated a business policy with the Performance with Purpose project, involving a series of actions aimed at delivering long-term sustainable growth, leaving a positive mark on society and the environment.

With this new strategic vision, the company started to worry about the destination of the waste generated in the production and post-consumption stages of its plastic packaging, seeking a new use for them.

It was from there the demand came to produce a display for ELMA CHIPS® products that was manufactured from post-consumer plastic packaging of different products and that served the objective of being a sustainable solution for the point of sale, contributing to the circular economy of the plastic.
 

How were the objectives met?

To carry out this project, it was necessary to foster the recycling chain, developing the recycling process in partnership with cooperatives of recycled material collectors.

The solution was to transform a recycled material into a durable asset, in this case the permanent display that can stay at the point of sale for a long time and then be recycled again, in a continuous cycle of sustainability.

The result of this project was the use of recycled material equivalent to 75 million packages or 450 tons of recycled plastic in 8 years.

In addition, to meet the requirements of a complete sustainable solution, we also think about logistics optimization, through the creation of a modular display that could be disassembled and easily assembled at the point of sale. This made it possible to reduce costs in storage and transportation, also contributing to the reduction of pollutants in the atmosphere (less trucks on the streets).

This was undoubtedly a pioneer and exclusive project, carried out in partnership with PepsiCo Brasil, which brought great visibility to the brand and its products, earning it the maximum sustainability award in the Eco Efficiency category of the Popai Brasil 2019 Award.


Positives of the project:

-Strengthens the circular economy of plastic and promotes recycling
-Contributes to the preservation of the environment
-Generates a recycled product with high added value for the merchandising chain
-Positively impacts the shopper’s perception and adds value to the brand
-Agility of execution at the POS
-Cost reduction of POS materials

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