[vc_row][vc_column][vc_column_text]When are the deadlines?

OMA early deadline is Thursday, December 15, 2016 and the regular deadline is Wednesday, January 18, 2017. There is no late deadline this year.


What are the categories?

OMA categories are broken down into product-based categories, retail-based categories and special categories. Generally, if a display is for product only it should be in the product-based category. If the display was built for a specific retailer, or has retailer branding, it should go in the retail-based category.


Product-Based Categories:

Athletic (Includes all clothing, footwear, fitness trackers, etc)

Beverages – Beer

Beverages – Wine and Liquor

Books, Stationery and Office

Carbonated Drinks

Cosmetics and Fragrances

Entertainment, Games and Toys


General Merchandise

Hair Care and Skin Care

Health Care

Home and Garden

Personal Electronics and Software

Snack Products


Retail-Based Categories:

Convenience Store – Retailer

Club Store – Retailer

Drug Store – Retailer

Mass Merchandise – Retailer

Specialty Retailers and Services

Supermarket – Retailer


Special Categories:

Aisle Redesign/Shop In Store

Digital Interactive



I’ve entered before. Is there anything new I should be aware of?

Yes! Production run quantities have been changed and are now division specific. Permanent needs a production run of 25, Semi-Permanent needs a production run of 50 and Temporary needs a production run of 100. The Aisle Redesign/Shop In Store category is exempt from the production run criteria.

Entry deadlines and fees have also been adjusted. There is no late deadline this year. All entries are due Wednesday, January 18, 2017. Also, member entry fees have been split into membership type. If you have questions regarding your membership type please contact Elizabeth George at [email protected].


I’m new to the OMA competition. What do I need to know?

Available in November, we’re offering an entry tutorial to help guide you through the process. Bookmark this page.


What are the important dates to be aware of?

Early Deadline                       December 15, 2016

Entry Deadline                      January 18, 2017

Shipping Kits Emailed          Mid-January 2017

Floor Plans Emailed              Mid-February 2017

Entry Set Up                          Sunday, March 26, 2017

OMA Judging                         Monday, March 27, 2017

Shop! Awards Celebration   Wednesday, March 29, 2017


I have more questions. Who do I contact?

Please contact Alicia Rutherford at [email protected] or 202-421-5208.[/vc_column_text][/vc_column][/vc_row]