Category: Mass Merchandise – Temporary
Submitted by: Origin LLC
Client Company: HBO Home Entertainment

Objective

The display was designed to be impactful at retail while immediately conveying it as a recognizable and pop-culture iconic piece familiar to fans of the show. The retail-specific yet theatrical type display was used as a beacon to communicate the home video release as well as an offer and immersive Instore Retail Experience.

The experience the display conveyed was very successful and was echoed through numerous social media posts of consumers engaging with the display at retail. Due to fan and consumer demand, Walmart also auctioned of several of the displays with proceed donated to a charity.

This display was shipped on a single custom full pallet of 54W”x48”D x85”T, yet when assembled, grew to 96”Wx48”Dx85”T.

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