Category: Mass Merchandise – Semi-Permanent
Submitted by: Innomark
Client Company: Harry’s

Objective

Harry’s wanted to generate brand awareness and increase sales during its brand launch in Meijer stores.  They envisioned a semi-permanent end cap dislay that would attract attention, as well as motivate shoppers to stop and interact with Harry’s products.

The challenge was to engineer the client’s vision to fit all 246 Meijer stores.  Given that Harry’s was new to Meijer, we also wanted to maximize branding opportunities.  The result was an eye-catching end cap display with a vac-form razor, floating shelves, and a branded Harry’s header.

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