Category: Supermarket – Temporary
Submitted by: Innomark
Client Company: The Kroger Company
Objective
Kroger wanted to highlight, as well as generate excitement and sales for a variety of apples and apple products during the fall of 2019. They needed a temporary display that would attract attention and complement existing store fixtures and signage.
We worked with Kroger and their partners to transform the concept of a basket of stacked apples into a visually appealing and structurally sound temporary display. The key was effectively capturing the structure and appearance of fresh Gala, Honeycrisp, and Fuji apples. We used high-resolution product shots and E-flute to precisely replicate the look of each apple variety. The result was a compact, but impactful display that was perfect for placement on either side of the exsiting store fixture. High-quality printed graphics and lifelike apple structures made this solution realistic, as well as visually appealing.
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