Category: Supermarket – Temporary
Submitted by: Innomark
Client Company: The Kroger Company

Objective

Kroger wanted to highlight, as well as generate excitement and sales for a variety of apples and apple products during the fall of 2019.  They needed a temporary display that would attract attention and complement existing store fixtures and signage.  

We worked with Kroger and their partners to transform the concept of a basket of stacked apples into a visually appealing and structurally sound temporary display.  The key was effectively capturing the structure and appearance of fresh Gala, Honeycrisp, and Fuji apples.  We used high-resolution product shots and E-flute to precisely replicate the look of each apple variety.  The result was a compact, but impactful display that was perfect for placement on either side of the exsiting store fixture.  High-quality printed graphics and lifelike apple structures made this solution realistic, as well as visually appealing.