Category: Cosmetics and Fragrances – Permanent
Submitted by: Rapid Displays
Client Company: Melt/Sephora
Melt started as a small brand that only offered lipsticks, but quickly grew and was being introduced at retail in Sephora. Our objective was to create awareness in store and bring the Melt brand to life in a big, bold way.
The Melt motto is “Ultra-Matte. Bold. Radioactive.” To address the need to be bold and stand out, we thought of materials that would surely pop and catch the eye of consumers. We introduced a unique look for the brand using a neon-green acrylic as key graphic element within the display, which supported their “Radioactive” motto. The display delivers on the objective of bringing the brand to life in a big, bold way!