View the online gallery to see all Entrants and Winners 

The Shop! Outstanding Merchandising Achievement (OMA) Awards program, now in its 63rd year, is the Marketing at Retail Industry’s most prestigious, largest and longest-running awards contest. It recognizes and honors excellent displays that set the merchandising and design precedents of today to become the standards of tomorrow.

Entries vie for Gold, Silver, and Bronze honors in their respective Categories and Divisions. In addition, all Gold winners are eligible for the “Display of the Year,” which represents the highest recognition the Industry can bestow upon an at-retail display.

Any form of marketing at retail may be entered. Entries need to have been placed in an at-retail location between November 1, 2019 and December 31, 2020. Minimum runs for each division are listed below.

         •  Permanent – 25 displays
         •  Semi-Permanent – 50 displays
         •  Temporary – 100 displays

Family of Displays – Families of displays can be entered. A family of displays is defined as no more than three displays for the same product.

Who Can Enter

The OMA Contest is open to all producers, suppliers and purchasers of point-of-purchase materials, consumer products and services companies and retailers. This includes Shop! members and non-members in North America and overseas. Some entries are collaborations between two companies. Those entries are entered as Co-Entries. Each of the two companies will be listed on the entry form. Each company will receive an award if their entry wins.

Entry Fees

         •  Shop! Member $799 per entry/Nonmember $1,299 per entry
Co-Entry Fee $200 per entry

What are the OMA “Special ” Awards?

This award is the most prestigious award of the OMAs and the highest recognition in the in-store marketing industry. One DOY Award is awarded in each division (permanent, semi-permanent, and temporary) and they are chosen from the Gold Award winners.

This award was established to recognize and celebrate creativity and execution of at-retail merchandising design based solely on the creative merits of the submission. Entries eligible for this award are Gold, Silver and Bronze Award winners from all categories (Non- OMA winners will not be considered). The displays are then judged against the special criteria established for “The Creative Award.”

Active Creative Directors from various industry backgrounds form a panel of judges to choose the winning displays, and one award will be given in each division (Permanent, Semi Permanent, and Temporary).

This award recognizes displays that had the greatest effectiveness while being budget conscious. To be eligible for the Budget Award, entries must be Gold, Silver or Bronze Award winners. In the Temporary Division the entry must cost under $25, Semi-Permanent under $50, and Permanent under $100

For more information, please download the OMA Awards Entry Kit. If you have any questions please contact us at [email protected] or +1 (847) 686-2239.

Category: Supermarket – TemporarySubmitted by: International Paper Retail Packaging and DisplayClient Company: Keurig Dr Pepper Objective Objectives for this entry: 1) Drive awareness of Dr Pepper brand   2) Support Fansville – the Dr Pepper parody TV show drama in time for college football season. “Fansville” […]
Category: Supermarket – TemporarySubmitted by: InnomarkClient Company: The Kroger Company Objective Kroger wanted to highlight, as well as generate excitement and sales for a variety of apples and apple products during the fall of 2019.  They needed a temporary display that would attract attention and complement […]
Category: Specialty Retailers and Services – Semi-PermanentSubmitted by: Great Northern InstoreClient Company: Davidoff of Geneva Objective AVO Cigars wanted a unique display vehicle to launch its Unexpected line of cigars, which features four unique blends.  AVO required a merchandiser to promote the product, over a long […]
Category: Snack Products – TemporarySubmitted by: Campbell SnacksClient Company: Campbell Snacks Objective A large thematic lobby kit display was developed in order to secure prime seasonal retail positioning during the summer promotional period. The replica display structures (canoe & adirondack chair) helped communicate the theme of getting […]
Category: Mass Merchandise – TemporarySubmitted by: Origin LLCClient Company: HBO Home Entertainment Objective The display was designed to be impactful at retail while immediately conveying it as a recognizable and pop-culture iconic piece familiar to fans of the show. The retail-specific yet theatrical type display was […]
Category: Mass Merchandise – Semi-PermanentSubmitted by: InnomarkClient Company: Harry’s Objective Harry’s wanted to generate brand awareness and increase sales during its brand launch in Meijer stores.  They envisioned a semi-permanent end cap dislay that would attract attention, as well as motivate shoppers to stop and interact […]
Category: Home and Garden – TemporarySubmitted by: MenashaClient Company: Milwaukee Electric Tool Corporation Objective Known among power tool enthusiasts as the “Cadillac of tools,” Milwaukee Tool requested an in-store display that would make a notable visual impact and effectively represent their brand. The goal was to […]
Category: Healthcare – PermanentSubmitted by: Smile Direct ClubClient Company: Smile Direct Club Objective SmileDirectClub invented the teledentistry industry in 2014, forever changing orthodontics by enabling customers to get straighter teeth with clear aligners delivered straight to their home for 60% less and 3x sooner than braces […]
Category: Hair Care and Skin Care – TemporarySubmitted by: Rapid DisplaysClient Company: Boots Retail USA Objective Boots Botanics wants consumers to discover the power of plants for their skin, mind, and soul. Boots Botanics wanted to develop an endcap that would inspire the consumer in the […]
Category: Entertainment – TemporarySubmitted by: Saatchi & Saatchi XClient Company: Spin Master Objective With the company’s recent acquisition of the official Monster Jam Monster Truck license, it was paramount for the new toy line to smash into the market and position Walmart as THE retailer to […]
Category: Drug Store – PermanentSubmitted by: Ryan Scott, Inc.Client Company: Duke Cannon Supply Co. Objective The objective was to create a highly functional, flexible and modestly stylized end cap for Duke Cannon products in CVS.  Duke Cannon’s assignment was to create a beacon in store that […]
Category: Cosmetics and Fragrances – Semi-PermanentSubmitted by: Pratt DisplayClient Company: Luxe Brands Objective Pratt Display, a Division of Pratt Industries in collaboration with Luxe Brands to launch the new Cosmopolitan brand, Eau De Juice, 4 SKU Fragrance line. Counter Unit- Near Pack Display Semi-Permanent, 12ct Mini Fridge […]
Category: Cosmetics and Fragrances – PermanentSubmitted by: Rapid DisplaysClient Company: Melt/Sephora Objective Melt started as a small brand that only offered lipsticks, but quickly grew and was being introduced at retail in Sephora. Our objective was to create awareness in store and bring the Melt brand […]
Category: Convenience Store – PermanentSubmitted by: siffronClient Company: The Hershey Company Objective Hershey challenged siffron to find a unique and exciting way to increase the ability to display Reese’s in the cooler environment in c-stores in order to maximize impulse sales and drive incremental volume via cross […]
Category: Carbonated Drinks – PermanentSubmitted by: Bish CreativeClient Company: Pepsico Objective As the carbonated beverage industry becomes a more increasingly competitive category, leaders such as Mountain Dew need to “up their game” for the merchandising of their products. Traditionally speaking, basic form fit and functioning merchandisers […]
Category: Wine and Liquor – TemporarySubmitted by: PROPRINT SERVICES INC.Client Company: Main Street Objective The Golf Cart was developed as a free standing display to be versatile enough to house multiple cases of different products.  We wanted to create an impact POS display to increase sales to the […]
Category: Wine and Liquor- TemporarySubmitted by: Great Northern CorporationClient Company: Heaven Hill Objective We made a fall tailgating display that would attract the consumer from across the aisle. This needed to have a tail gate look and feel to it, while also able to hold several […]
Category: Beer – TemporarySubmitted by: Rapid DisplaysClient Company: AB InBev Objective Budweiser’s Reserve Copper Lager is brewed with two-row barley and aged on the Jim Beam bourbon barrel staves to create a toasted oak aroma and deliciously nutty taste with caramel rye and vanilla notes.  Plenty […]
Category: Convenience Store - Temporary
Submitted by: Rapid Displays
Client Company: Keurig Dr Pepper
Category: Personal Electronics and Software - Semi-Permanent
Submitted by: darko
Client Company: Arlo Technologies
Category: Digital Interactive - Permanent
Submitted by: Process Retail Group
Client Company: Garmin
Category: Beverages (Beer) – Temporary
Submitted by: Rapid Displays
Client Company: AB InBev

Coming Soon

The 2021 Virtual Awards Ceremony took place on April 29 at 12pm eastern. All Award winners were announced during the ceremony and can be viewed in the  virtual gallery or PDF  lists:

PDF Downloads available for all category winner lists:

Temporary-Gold |  Temporary-Silver |  Temporary-Bronze

Semi-Permanent-Gold |  Semi-Permanent-Silver |  Semi-Permanent-Bronze

Permanent-Gold |  Permanent-Silver |  Permanent-Bronze

Display of the Year – Creative Award – Budget Award