The Shop! Outstanding Merchandising Achievement (OMA) Awards program, now in its 63rd year, is the Marketing at Retail Industry’s most prestigious, largest and longest-running awards contest. It recognizes and honors excellent displays that set the merchandising and design precedents of today to become the standards of tomorrow.
Entries vie for Gold, Silver, and Bronze honors in their respective Categories and Divisions. In addition, all Gold winners are eligible for the “Display of the Year,” which represents the highest recognition the Industry can bestow upon an at-retail display.
Any form of marketing at retail may be entered. Entries need to have been placed in an at-retail location between November 1, 2019 and December 31, 2020. Minimum runs for each division are listed below.
• Permanent – 25 displays
• Semi-Permanent – 50 displays
• Temporary – 100 displays
Family of Displays – Families of displays can be entered. A family of displays is defined as no more than three displays for the same product.
Who Can Enter
The OMA Contest is open to all producers, suppliers and purchasers of point-of-purchase materials, consumer products and services companies and retailers. This includes Shop! members and non-members in North America and overseas. Some entries are collaborations between two companies. Those entries are entered as Co-Entries. Each of the two companies will be listed on the entry form. Each company will receive an award if their entry wins.
• Shop! Member $799 per entry/Nonmember
$1,299 per entry
• Co-Entry Fee $200 per entry
What are the OMA “Special ” Awards?
THE DISPLAY OF THE YEAR AWARD (DOY)
This award is the most prestigious award of the OMAs and the highest recognition in the in-store marketing industry. One DOY Award is awarded in each division (permanent, semi-permanent, and temporary) and they are chosen from the Gold Award winners.
THE CREATIVE AWARD
This award was established to recognize and celebrate creativity and execution of at-retail merchandising design based solely on the creative merits of the submission. Entries eligible for this award are Gold, Silver and Bronze Award winners from all categories (Non- OMA winners will not be considered). The displays are then judged against the special criteria established for “The Creative Award.”
Active Creative Directors from various industry backgrounds form a panel of judges to choose the winning displays, and one award will be given in each division (Permanent, Semi Permanent, and Temporary).
THE BUDGET AWARD
This award recognizes displays that had the greatest effectiveness while being budget conscious. To be eligible for the Budget Award, entries must be Gold, Silver or Bronze Award winners. In the Temporary Division the entry must cost under $25, Semi-Permanent under $50, and Permanent under $100
The 2021 Virtual Awards Ceremony took place on April 29 at 12pm eastern. All Award winners were announced during the ceremony and can be viewed in the virtual gallery or PDF lists:
PDF Downloads available for all category winner lists: