Category: Entertainment – Temporary
Submitted by: Saatchi & Saatchi X
Client Company: Spin Master

Objective

With the company’s recent acquisition of the official Monster Jam Monster Truck license, it was paramount for the new toy line to smash into the market and position Walmart as THE retailer to pick up all the new and exciting Monster Jam toys. To do so, we not only needed to break through the general clutter of the toy category, but we also needed to differentiate ourselves from competitors whose products closely resemble our new line. To accomplish these objectives, we went to market with a show-stopping dumpbin solution that revved the engine on sales and helped crush the competition! 

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